The tests were delivered on the go, thanks to the Smart Sensory box software, which allows you to quickly configure and deliver tests even outside a dedicated laboratory, in non-formal environments such as fairs, exhibitions, tasting sessions. The test participants were able to carry out the evaluation using their smartphones, thanks to the QR code linked to the test generated by the Smart Sensory box.
All these efforts made it possible to market these wines in the states of Sao Paulo, Paranà, Minas Gerais and Santa Catarina in Brazil. The product is sold not only through large retailers but also in the Hotels, Restaurants and Catering channel.
This experience of validating a product in a new market fits perfectly into one of the most interesting fields of application of sensory analysis and consumer science, so much so that in the next European conference, EUROSENSE 2022, one of the topics of discussion, titled Sensory Food Terroir, will be precisely that of traditional products and the enhancement of their sensory properties.
Smart Sensory box can support companies in the wine sector in the search for the perfect product, providing our know-how and our platform for data collection and processing.
Want to know more? Ask us for information on our website https://www.smartsensorybox.com/application/#contact-us